The Vertical Feed
Serialised storytelling built for the way people watch now, attention won in seconds, held far longer than it should be.
Attention won in seconds.
Short vertical drama is the fastest-growing way people watch stories, and almost nobody is treating it as a place for brands to live properly.
These are serialised pictures made for the phone: episodes of a minute or two, cliffhangers by design, audiences who finish a season in an evening. The watching is dense and repeat, the same viewer returning many times a week.
We work on both sides. Brands can run against this inventory, or be written into the drama itself, which, in a format this compressed, is often the only advertising the audience will sit still for.
Made for the hand
Vertical, sound-on, built for the format rather than a landscape film cropped down to fit.
Serial by design
Audiences return episode after episode, so a brand present in the story is present again and again.
Written in, not laid over
Integration inside the drama, where there is nothing to skip and nothing to block.
Fast to make
Short-form production moves in weeks, not quarters, so a brand idea can be on screen while it still matters.
The Slate Room
Vertical microdrama, and the brand placement written into it, runs through The Slate Room, our placement arm, where productions and brands meet.